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About Us
Our Mission:
Reinventing Ourselves exists to promote health, happiness, and hope through holistic wellness education—empowering individuals, especially Veterans and other vulnerable populations, to overcome life’s challenges. By offering community health programs grounded in the eight dimensions of the wellness wheel—physical, nutritional, emotional, environmental, relational, financial, contributional, and spiritual—we equip people with the tools they need to thrive. While all services are free for combat Veterans and a few other select vulnerable populations, the public can access the same transformative well-being resources for a modest donation, ensuring our support remains inclusive and accessible to all. Our ultimate goal is suicide prevention by fostering proactive well-being and building a stronger, more resilient community.
Our Story, Our Why
Reinventing Ourselves was born from personal pain, a powerful transformation, and a promise to help others find their way back to life.
Our founder, Tanya Phillips, understands the depths of feeling broken. After returning home from Iraq with a debilitating back injury, she faced not only physical pain but also deep emotional wounds. The challenges didn’t stop there—a wiped-out bank account, a pending divorce, feeling estranged from her children, and losing her civilian job all contributed to an overwhelming darkness. Amid one of life’s most joyful seasons—Christmas—Tanya found herself in the deepest, darkest place ever.
But through that darkness, she discovered a spark.
That spark ignited a mission: not just to heal, but to reinvent herself. Along the way, she embraced the power of holistic wellness—an approach that nurtures the body, mind, spirit, relationships, environment, and sense of purpose. She also witnessed the heartbreaking reality that too many people, especially Veterans, do not receive the veteran support they need before it’s too late. Having lost 15 fellow Veterans to suicide, Tanya committed to being part of the suicide prevention solution.
She became the state’s first Suicide Prevention Program Manager and earned her Master’s in Health and Human Performance. Recently, she completed a 16-month journey to become a Nationally Board Certified Holistic Health and Wellness Coach, aiming to channel her personal experience and professional training into greater community health programs.
Today, Reinventing Ourselves exists to provide the education and support Tanya wished she had during her darkest days and during her tenure as the State of Arkansas Suicide Prevention Program Manager.
Reinventing Ourselves offers free, whole-person wellness programs to Veterans and other vulnerable populations, built around the eight dimensions of well-being. We believe that health, happiness, and hope are not luxuries—they are essential well-being resources.
This mission goes beyond a program. It’s a movement. It’s a promise that no one has to face life’s hardest moments alone.
Because everyone deserves the chance to reinvent themselves.
Our Board
Tanya Phillips
Maxine Fricioni
Tanya Phillips
Founder/President
Health Educator & Coach
Tyler Phillips
Maxine Fricioni
Tanya Phillips
Vice President
Lawyer
Tonya Bell
Maxine Fricioni
Maxine Fricioni
Secretary
Community Advocate
Maxine Fricioni
Maxine Fricioni
Maxine Fricioni
Treasurer
Project Manager
Brenda Schuler
Brenda Schuler
Brenda Schuler
Board Member
Naturopath
Rickie Oliva
Brenda Schuler
Brenda Schuler
Board Member
Therapist
Sky Tapp
Brenda Schuler
Sky Tapp
Board Member
Therapist
Our Staff
Tanya Phillips
La'Tonia Holmes
Tanya Phillips
Executive Director
Tyler Phillips
La'Tonia Holmes
Tanya Phillips
Legal Counsel
La'Tonia Holmes
La'Tonia Holmes
La'Tonia Holmes
Chief of Strategy and Innovation
Pamela Duncan
La'Tonia Holmes
La'Tonia Holmes
Digital Media & Storytelling
Chance Phillips
Chance Phillips
Chance Phillips
Journalism Intern
Rebecah Buck
Chance Phillips
Chance Phillips
Journalism Intern
Marya
Chance Phillips
Marya
Journalism Intern
Support Reinventing Ourselves
Donate or Purchase Purposefully
Become A Blue Butterfly Ambassador
Donate or Purchase Purposefully
Your donation or purchase helps support our organization's mission to enhance community health education and promote holistic wellness, making a positive impact in the community.
Become A Creator
Become A Blue Butterfly Ambassador
Donate or Purchase Purposefully
Are you an expert in your field that would like to assist someone in enhancing their life? Join us in developing materials and courses that support community health education and wellness.
Become A Blue Butterfly Ambassador
Become A Blue Butterfly Ambassador
Become A Blue Butterfly Ambassador
Are you on social media? Use your voice and platform to help us share our content spreading health, happiness, and hope throughout the world one community at a time.
We Are Currently Running Programs With:
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
Reinventing Ourselves is affiliated with the UAMS, IDHI, and the Brain Injury Program to provide an adaptive eBook club for survivors of a traumatic brain injury, aligning with our commitment to community health programs and holistic wellness. This initiative also supports vital well-being resources, including suicide prevention and veter
Reinventing Ourselves is affiliated with the UAMS, IDHI, and the Brain Injury Program to provide an adaptive eBook club for survivors of a traumatic brain injury, aligning with our commitment to community health programs and holistic wellness. This initiative also supports vital well-being resources, including suicide prevention and veteran support, fostering a stronger community for those in need.
Rediscover Counseling and Wellness
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
Reinventing Ourselves is affiliated with Rediscover Counseling Now to support the development of our educational courses focused on community health programs and holistic wellness. This partnership ensures that all materials and teachings align with current, evidence-based therapeutic guidelines, including essential topics like suicide pr
Reinventing Ourselves is affiliated with Rediscover Counseling Now to support the development of our educational courses focused on community health programs and holistic wellness. This partnership ensures that all materials and teachings align with current, evidence-based therapeutic guidelines, including essential topics like suicide prevention and veteran support, providing comprehensive well-being resources for our community.
University of Arkansas Medical Sciences, Mindfulness-Based Stress Reduction Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Mindfulness-Based Stress Reduction Program
Reinventing Ourselves is affiliated with the UAMS Mindfulness Program to support community health programs focused on holistic wellness, offering mindfulness-based stress reduction classes that contribute to suicide prevention and provide veteran support as well as well-being resources.