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About Us
Our Mission:
Reinventing Ourselves exists to promote health, happiness, and hope through holistic wellness education—empowering individuals, especially Veterans and other vulnerable populations, to overcome life’s challenges. By offering comprehensive programs grounded in the eight dimensions of the wellness wheel—physical, nutritional, emotional, environmental, relational, financial, contributional, and spiritual—we equip people with the tools they need to thrive. While all services are free for combat Veterans, and a few other select vulnerable populations, the public can access the same transformative resources for a modest donation, ensuring our support remains inclusive and accessible to all. Our ultimate goal is to prevent suicide by fostering proactive well-being and building a stronger, more resilient community.
Our Board
Tanya Phillips
Maxine Fricioni
Tanya Phillips
Founder/President
Health & Wellness Educator & Coach
Tyler Phillips
Maxine Fricioni
Tanya Phillips
Vice President
Legal Council
Tonya Bell
Maxine Fricioni
Maxine Fricioni
Secretary
Director of Advocacy & Community Engagement
Maxine Fricioni
Maxine Fricioni
Maxine Fricioni
Treasurer
Project Manager
Brenda Schuler
Brenda Schuler
Brenda Schuler
Board Member
Naturopath
Rickie Oliva
Brenda Schuler
Brenda Schuler
Board Member
Therapist
Sky Tapp
Brenda Schuler
Sky Tapp
Board Member
Therapist
Our Story:
Reinventing Ourselves was born from personal pain, a powerful transformation, and a promise to help others find their way back to life.
Our founder, Tanya Phillips, knows what it feels like to be broken. After returning home from Iraq with a debilitating back injury, she faced not only physical pain but deep emotional wounds. The challenges didn’t stop there—a wiped-out bank account and pending divorce, feeling estranged from her children, losing her civilian job, she felt an overwhelming darkness pushing her to the edge. Amid one of life’s most joyful seasons—Christmas—Tanya found herself in the deepest, darkest place ever.
But through that darkness, she found a spark.
That spark became a mission: not just to heal, but to reinvent herself. Along the way, she discovered the power of holistic wellness—an approach that nurtures not just the body, but the mind, spirit, relationships, environment, and sense of purpose. She also witnessed the heartbreaking reality that too many people, especially Veterans, never get the help they need before it’s too late. Having lost 15 fellow Veterans to suicide, Tanya made it her life's mission to be part of the solution.
She became the state’s first Suicide Prevention Program Manager and went on to earn her Master’s in Health and Human Performance. She recently completed a 16-month journey to become a Nationally Board Certified Holistic Health and Wellness Coach, hoping to channel her personal experience and professional training into something greater than herself.
Today, Reinventing Ourselves exists to provide the education and support Tanya wished she had during her darkest days and during her time as the State of Arkansas Suicide Prevention Program Manager.
Reinventing Ourselves offers free, whole-person wellness programs to Veterans and other vulnerable populations, built around the eight dimensions of well-being. We believe that health, happiness, and hope are not luxuries—they are lifelines.
This mission is more than a program. It’s a movement. It’s a promise that no one has to face life’s hardest moments alone.
Because everyone deserves the chance to reinvent themselves.
Support Reinventing Ourselves
Donate or Purchase Purposefully
Donate or Purchase Purposefully
Donate or Purchase Purposefully
Your donation or purchase helps support our organization's mission to make a positive impact in the community. We appreciate your generosity and support!
Become A Creator
Donate or Purchase Purposefully
Donate or Purchase Purposefully
Are you a health or wellness provider or do you have a specific skill that may help someone learn to improve an area of their life? Help us create materials and courses!
Become A Host
Become A Blue Butterfly Ambassador
Become A Blue Butterfly Ambassador
Are you a health or wellness provider that has a passion for a vulnerable population? Help us host our eBook clubs, courses, workshops and retreats!
Become A Blue Butterfly Ambassador
Become A Blue Butterfly Ambassador
Become A Blue Butterfly Ambassador
Are you on social media? Use your voice, your platform to help share content, inspire others, and be part of something transformative.
We Are Currently Running Programs With:
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
Reinventing Ourselves is affiliated with the UAMS, IDHI, Brain Injury Program to provide an adaptive eBook club for survivors of a traumatic brain injury.
Rediscover Counseling and Wellness
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
Reinventing Ourselves is affiliated with Rediscover Counseling Now to support the development of our educational courses and ensure that all materials and teachings align with current, evidence-based therapeutic guidelines.
University of Arkansas Medical Sciences, Mindfulness-Based Stress Reduction Program
University of Arkansas Medical Sciences, Institute for Digital Health & Innovation, Brain Injury Program
University of Arkansas Medical Sciences, Mindfulness-Based Stress Reduction Program
Reinventing Ourselves is affiliated with the UAMS Mindfulness Program to help provide mindfulness-based stress reduction classes.